As if we didn’t need any more evidence that the animal product industry is an intrinsic element of the perpetuation of male supremacy. This is actually an update of an ad from 2005 which featured pathetic looking men jamming into a grocery store lines, their arms occupied by multiple milk cartons. I’m tempted to write a rather long treatise on the various social implications of this ad campaign, but I’m inclined to think that the pictures and links will speak for themselves.
If you’re interested in feeling further offended here’s the mini-site for the campaign:
http://www.everythingidoiswrong.org/#/
Sexism and speciesism all in one astonishingly offensive ad campaign. Wow!
Carol J Adams just posted about this and her opinion as well.
http://caroljadams.blogspot.com/2011/07/dairy-council-is-wrong-let-me-tell-you.html
-Breezie
The website now redirects to gotdiscussion.com and features a variety of responses. Interestingly (or not) the only ones in defense of the campaign seem to be comments from random people online. Yeah, compelling.
You know if the ad had been created in the 50s then I wouldn’t have been surprised, but 2005! Perhaps it was some backlash post-modern feminism trip. I think that was still en vogue at that time.