Back near the beginning of this blog, I wrote about how Vegetarian Journal exotified Asian foods & seemed, in doing so, to be writing from a viewpoint that centered non-Asian — probably white — American experience & culture.
I was excited to look at the most recent issue & find an article called “Vegan Fare from India” that was an exception to this attitude. While describing common ingredients & modes of preparation in Indian food, nothing was said about how “exotic” anything was. We didn’t get the ooh-ing & ahh-ing (Those funny brown folks! Whatever will they come up with to eat next?) that makes me wanna claw someone.
So I was irked to see, elsewhere in the magazine, a blurb called “Practically Perfect Pakoras.” The frozen pakoras reviewed will appeal to “even the most culinarily timid” & serve to introduce them “to this seemingly exotic cuisine.” In fact, “[e]ven people who normally find Indian food intimidating” will like them.
Again, I ask, exotic to whom? (I noticed that the article on Indian food was written by someone whose bio & name leads me to believe she is Indian, which may explain why it lacked the annoyance factor of the pakora review.)
Look, I get that many people have never eaten Indian (or fill-in-the-blank with whatever cuisine) food. But there’s a difference between acknowledging that, & assuming that your audience has uniformly come from such a background — & that such a background is the norm.