Vegans of Color

Because we don’t have the luxury of being single-issue

McDonald’s 365Black Ad Toward Black Community May 14, 2010

Filed under: vegan — Dr. Amie "Breeze" Harper @ 3:44 pm
Tags: , ,

A commenter on VOC asked that we blog about this. They were disturbed by the McDonald’s sponsored 365Black website. Here is how they describe themselves. I am speechless…:


At McDonald’s®, we believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That’s the idea behind It’s a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald’s. Plus, you can also have a chance to win exciting once-in-a-lifetime opportunities. So make sure you visit often — you just might get inspired.

Like the unique African Baobab tree, which nourishes its community with its leaves and fruit, McDonald’s has branched out to the African-American community nourishing it with valuable programs and opportunities.


16 Responses to “McDonald’s 365Black Ad Toward Black Community”

  1. b Says:

    I was gonna just not say anything b/c I was speechless too, but then I went to the website. Their tagline? “Deeply rooted in the community.” Oh my…

    • I am trying to formulate a letter with plenty of citations to McDonald’s that is proof that such junk food has led to the nutritional destruction of black communities. And what’s up with the “Like the African Baobab tree, which nourishes its community, with its leaves and fruit, McDonald’s has branched out to the African American community nourishing it with valuable programs and opportunities.” OMG!

  2. I just wanted to say that I am so glad that you all posted this. Thank you! 🙂

  3. Is there anyway you all could tag this under “McDonalds” as well?

  4. Tamara Says:

    I’m so glad you posted this; now I know i’m not the only person who feels insulted by Mcdonald’s 365Black program and their belief that they are postiviely impacting the black community when it actually is contributing to obesity in low income communities.

  5. prof susurro Says:

    “Like the unique African Baobab tree …” yep, McDonalds meatlike food mill with limited nutritional value is nurishing the world …. [insert eyeroll here]

    I do think we could have a complex conversation about systemic oppression that allows companies like Wallmart, McDonalds, & others to exploit people of color, poor people, and animals, on the one hand and then “give back” to their communities thru building schools, offering scholarship programs, job opportunities and goods other brands won’t offer to the same people or in the same neighborhoods. And why is it that these companies get condemned while places like Trader Joe’s which continued to sell two buck chuck throughout the entire investigation of wrongful death of a pregnant migrant worker or Whole Foods which was anti-universal coverage and has been rumored to be anti-union and whose employees, unlike Walmart of McDonalds seldom if ever employ working class poc, [visibly] differently-abled or elder workers, get a pass. And if the latter companies base their reputations on “ensuring the humane treatment of both animals and people” at the companies they sell and this has clearly been proven to be untrue in at least two cases, Maria’s death and the selling of Monsanto subsidiary products, then how can we trust that any of these companies meet vegan ethical standards just because some or all sell vegan products?

    In other words, there is the immediate reaction of “give me a break” at McDonalds and then there are the much, much, larger issues of class, race, animal and human rights. Actually, I think I need to bookmark this and write a post …

    • Doris Says:

      I’m unaware of the specific Trader Joe’s and Whole Foods issues that you mentioned, but they do not get a pass from the animal rights community. Whole Foods is currently the target of a campaign against the greenwashing of animal agriculture, and Trader Joe’s was targeted for selling factory farmed eggs until they agreed to go cage-free. (In case any AR newbies are reading this, cage-free eggs are *not* cruelty-free, but some animal protection groups campaign for cage-free eggs.)

      TJ and WF are not worse than other groceries when it comes to animal agriculture issues, but they are targets because they claim to be better.

    • Doris Says:

      McDonald’s has also trademarked the phrase “I am Asian.” It sounds like a joke, but if you visit USPTO (dot) gov and search the trademarks for that phrase, you will find it.

    • adam Says:

      Totally sick!

      On the “Asian” website there are translations for “How do I eat this?” and also “Let’s Go do Some Karate” (but not for the Indian translations, because apparently only Chinese, Koreans, and Filipenans do karate). WTF? The Asian Pacific American Heritage Month part is so ridiculous and the Latino site has a game that takes your photo that becomes the property of McDonald’s!!! Is this really the best they can do to lure people into shitty jobs?

  6. cavall de quer Says:

    Hi, I’m a white English guest here, but I have to say, if MacDonalds (or anyone else) addressed me in that tone of voice – never mind the horrible stuff they’re pushing – it would certainly not predispose me to have anything to do with them. Thanks for posting – it’s good to know how out-of-touch and downright offensive these people can be! Patronising b….rs!

  7. Doris Says:

    I guess all people of color should be bowing down before the golden arches, grateful for its nourishing opportunities!

  8. prof susurro Says:

    Doris, I didn’t know about the eggs campaign; that clearly did not happen here.

    Do you know if the current campaign against Whole Foods includes work with White Earth Land Recovery Project which has been working to get whole foods to stop selling mansanto products?

    (sorry abt the potential derail here, I know we are supposed to be talking abt McDonalds … I suck)

    • Doris Says:

      Hi, Prof Susurro,

      Sorry, no, I’m not aware of the Monsanto campaign, or whether the AR campain against Whole Foods includes the Monsanto issue.

      Animal ACTivists of Philly is actually having a Whole Foods protest later today:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s